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  • 20th November, 2018 12:00am
  • 2 minutes read

Kampala campus mass communication students emerged first prize winners of the national media challenge expo, 2018 at Serena hotel in Kampala recently. They beat 11 other universities in the category of TV news gathering, live reporting and anchoring.

The three-day event featured twelve top universities in the country as well as high dignitaries including officials from the prime minister’s office, ambassadors of the US and German embassies, media professionals and academics.

 It was themed on “Reframing Media Coverage of Refugees in Uganda,” aiming to provide actors of media, civil society, academia, and refugees a platform to examine the role of the Ugandan media in shaping he narratives around refugees. 

“We are very excited and proud to have successfully represented IUIU,” said Shamirah Nagawa, a 3rd year mass communication student who coordinated the team.

Engineer Usama Kasagga, the acting coordinator of the faculty of social arts at Kampala campus, said the victory was worth the effort.

“We prepared adequately starting with internal competitions, by the time of the national event every student had the confidence and vigour to show what IUIU can offer. Indeed, many cried for not being selected for particular roles,” he said.

According to Mr Swaib Kaggwa Nsereko, a Communication lecturer at IUIU Kampala campus, if next time IUIU makes use of its full potentials, Uganda will get to know where to find best media studies. 

He said the mass communication department is planning to install a new TV studio at Kampala campus and together with the FM radio studio at the main campus in Mbale and new IT facilities, IUIU students will gain the full exposure to what it means in the world of new and traditional electronic media.

The university also has a printing press where students can gain orientation to the workings of print media and machine operations. 

Apparently, plans are under way to organise an inter-campus competition pitting mass communication classes from Mbale, Kampala and Kabojja in a mega public relations event that will attract several stakeholders including but not limited to government officials, parents, media practitioners and the general public.

“From these groups we shall identify the cream to play major roles in the national media expo of 2019 inshaa Allah,” said Mr Kaggwa. 

In the meantime, Eng Kasagga together with the academic registrar Mr Muhammad Sumare and the Kampala campus director Dr Matovu are planning a congratulatory party to the group that made IUIU proud at the earliest date of the next quarter.