Bachelor of Science in Mass Communication :: Academic Programmes

#	Course Code	Course Title	Unit(s)	Hrs
1	AED 1103	Arabic Language Excercises I	3	3
2	AED 1104	Grammar And Morphology I	3	3
3	EAD 1104	Principles Of Translation	3	3
4	ELS 1103	Introduction To Language And Society	3	3
5	ELS 1106	Introduction To The Language And Linguistics	3	3
6	KIS 1103	History Of Kiswahili Literature	3	3
7	KISW 103	Intrduction To Kiswahili Language And Linguistics	3	3
8	KISW 104	Introduction To Kiswahili Literature And Muslim Authors	3	3
9	KISW 105	History Of Development Of Kiswahili In E. A	3	3
10	KISW 106	Expertise In Kiswahili Asiliya	3	3
11	KISW 107	Introduction To Kiswahil And Islam Along E.a Coast .	3	3
12	KISW 1205	Introd To Kiswahli Lingustics	3	3
13	LIT 1102	Literature, Language And Style	3	3
14	LIT 1104	Introduction To Islamic Literature	3	3
15	LIT 1108	Literature Language And Style	3	3
16	MAC 1106	Media History And Issues In East Africa	4	4
17	MAC 1105	Writing For Communication	4	4
18	MAC 1107	Introduction To Mass Communication	4	4
19	KIS 1104	Introduction To Study Of Kiswahili Language	3	3
20	MAC 1108	Introduction To Broadcasting	3	3
21	ARD 1101	Introductory Arabic - Orals	0	0
22	MAC 1101	Introduction To Mass Communication	4	4
23	PAD 1102	Introduction To Political Economy	3	3

#	Course Code	Course Title	Unit(s)	Hrs
1	EAD 1201	Grammar And Morphology I	3	3
2	EAD 1206	Arabic Language Exercises Ii	3	3
3	ECO 1207	Principles Of Development Economics	3	3
4	ELS 1203	Spoken And Written English	3	3
5	ELS 1204	Descriptive Grammar Of The English Language - Morphology	3	3
6	ELS 1205	History Of The English Language	3	3
7	KIS 1203	Introduction To Second Language Acquistion	3	3
8	KISW 2101	Fonetiki Fonolojia Na Mofolojia	3	3
9	LIT 1201	Oral Literature	3	3
10	MAC 1201	Writing For Communication	3	3
11	MAC 1203	Introduction To Broadcasting	3	3
12	MAC 1204	Introduction To Public Relations	3	3
13	MAC 1206	Computer Applications For Communication	4	4
14	MAC 1205	Mass Media In The Muslim World	3	3
15	ELS 1201	Introduction To Phonetics And Phonology	3	3
16	MAC 1207	Introduction To Photography	3	3
17	MAC 1208	Reporting And Writing: Basic News And Features	4	4

#	Course Code	Course Title	Unit(s)	Hrs
1	MAC 2102	Radio Journalism	3	3
2	MAC 2103	Television Journalism	3	3
3	MAC 2104	News Writing And Reporting	3	3
4	MAC 2105	Computer Applications Ii	3	3
5	MAC 2106	Public Affairs Reporting	3	3
6	MAC 2107	Broadcast Journalism (television And Radio)	4	4
7	MAC 2108	Theories Of Mass Communication	4	4
8	MAC 2109	Online And Civic Journalism	4	4
9	MAC 2110	Public Relations And Media Practice	4	4
10	MAC 2111	Mass Media And Society	4	4
11	MAC 2112	Radio Journalism And Production	3	45
12	MAC 2113	Reporting And Writing:in-depth Journalism	4	60
13	MAC 2114	Advertising And Marketing Practice	4	60
14	MAC 2116	Media, Gender And Human Rights	3	45
15	MAC 2115	Freedom Of Expression In Islam	3	45
16	MAC 2101	Mass Media And Society	4	4

#	Course Code	Course Title	Unit(s)	Hrs
1	MAC 2201	Research Methods In Mass Communication	3	3
2	MAC 2202	Freedom Of Expression In Islam	3	3
3	MAC 2204	Introduction To Photo Journalism	3	3
4	MAC 2205	Principles Of Advertising	3	3
5	MAC 2206	Human Rights And Media	3	3
6	MAC 2210	Media Law And Ethics	4	4
7	MAC 2208	Public Relations Campaign, Cases And Strategies	4	4
8	MAC 2209	Research Methdos In Mass Communication	4	4
9	MAC 2211	Research Methods In Mass Communication	4	4
10	MAC 2213	Media Ethics, Law And Policy	4	4
11	MAC 2215	Television Journalism And Production	3	3
12	MAC 2216	Specialised Reporting And Writing	4	4
13	MAC 2212	Multimedia Production And Communication	4	4
14	MAC 2217	Internship I	3	3
15	MAC 2203	Public Relations Campaign	3	3
16	MAC 3104	Public Relations And Media Practice	3	3

#	Course Code	Course Title	Unit(s)	Hrs
1	MAC 1103	Theories Of Mass Communication	3	3
2	MAC 3205	Public Relations Strategies And Cases	3	3

#	Course Code	Course Title	Unit(s)	Hrs
1	MAC 3101	Media Management	3	3
2	MAC 3102	Islamic Perspective Of Mass Media	3	3
3	MAC 3103	Development Communication	3	3
4	MAC 3107	Specialised Writing	3	3
5	MAC 3113	Advertising And Marketing Practice	4	4
6	MAC 3114	Publication Editing,layout And Design	4	4
7	MAC 3115	Broadcast News Reporting	4	4
8	MAC 3116	Art Of Public Speaking	4	4
9	ENV 3110	Environmental Journalism	3	3
10	MAC 3119	Advanced Radio Journalism And Production	3	3
11	MAC 3118	Public Relations And Media Practice	3	3
12	MAC 3117	Strategic Communication	3	3
13	MAC 3105	Advertising And Media Planning	3	3
14	MAC 3106	Persuasion And Argumentation	3	3
15	MAC 3108	News Paper Editing Lay Out And Design	3	3
16	MAC 3109	Publication Editing, Layout And Design	3	3
17	MAC 3110	Television News Reporting	3	3
18	MAC 3111	Radio News Reporting	3	3
19	MAC 3112	Electronic Media Programming	3	3

#	Course Code	Course Title	Unit(s)	Hrs
1	MAC 3203	Art Of Public Speaking	3	3
2	MAC 3206	Commercial And Promotional Writing	3	3
3	MAC 3213	Globalization And Communication	3	3
4	MAC 3214	Commercial Photography	3	3
5	MAC 3215	Television And Radio Production	4	4
6	MAC 3216	Publications Production	4	4
7	MAC 3217	Internship Ii	3	3
8	MAC 3218	Art Of Public Speaking	4	4
9	MAC 3219	Development Communication	3	3
10	MAC 3223	Media, Peace And Conflict Resolution	3	3
11	MAC 3222	Advanced Television Journalism And Production	3	3
12	MAC 3221	Behaviour Change Communication	3	3
13	MAC 3220	Media Management And Entrepreneurship	3	3
14	MAC 3202	Communication Graphics	3	3
15	MAC 3204	Principles Of Marketing	3	3
16	MAC 3207	Newspaper Production	3	3
17	MAC 3208	Advanced Writing	3	3
18	MAC 3209	Advanced Photo Journalism	3	3
19	MAC 3210	Advanced Television Production	3	3
20	MAC 3211	Advanced Radio Production	3	3
21	MAC 3212	Contemporary Issues In Broadcasting Cable And The Web	3	3

Bachelor of Science in Mass Communication